Role: Art Director
Team: CD — Joanna Fox, Artist — Allan Hawkes, Jon Tojek, JP Lee
Creative Production Agency: XYZ
Channels: Web, Retail, Email, Experiential, Packaging
I partnered with Google’s product and marketing teams to support global product launches for Pixel 4a, earbuds, and accessories. I helped establish a consistent visual language for product storytelling, then carried it through every channel, from Google Store and email to retail, packaging, and marketplace assets.
Google Pixel 5 Case
At the height of the pandemic, when photo studios were shut down, photographing the new Pixel 5 fabric cases became impossible. 3D rendering was our only option — a daunting challenge given the complexity of recreating organic materials. To achieve the realism Google expected, my team mastered the art of “virtual crocheting,” crafting unique weaves and subtle imperfections that mimicked real fabric textures. We produced silos of each case in multiple colors and seamlessly integrated 3D renderings into lifestyle imagery.
Google Store Display
For Google’s flagship store in New York, we developed hero product visuals for large-scale digital window displays. The assets were then rolled out across digital banners and the Google Store ecosystem, keeping the full customer journey visually consistent.
Pixel Buds A‑Series
I collaborated closely with Google’s Industrial Design team early in development, supporting rapid iterations as the CAD evolved. We translated those changes into launch-ready hero imagery and a flexible asset system used across packaging, retail websites, e-commerce PDPs, and broader marketing materials.
