Role: Art Director (3D Product Renderings, Retouching)
Team: CD — Joanna Fox, 3D Artist — Allan Hawkes, Jon Tojek, JP Lee
Creative Production Agency: XYZ
Channels: Digital Campaign, Experiential, Print, Packaging
I partnered with Google to create mind-blowing imagery to support their global product launches. My team and I worked on hyper-realistic 3D renderings, building an ever-growing library that contains phones, earbuds, and accessories. Our work was used across multiple platforms, including web, print, and experiential campaigns.
Google Pixel 5 Case
At the height of the pandemic, when photo studios were shut down, photographing the new Pixel 5 fabric cases became impossible. 3D rendering was our only option — a daunting challenge given the complexity of recreating organic materials. To achieve the realism Google expected, my team mastered the art of “virtual crocheting,” crafting unique weaves and subtle imperfections that mimicked real fabric textures. We produced silos of each case in multiple colors and seamlessly integrated 3D renderings into lifestyle imagery.
Google Store Window Display
For Google’s flagship store in New York, my team created 3D renderings of their hero products to be showcased in the large-scale digital window displays. These same assets were also adapted into digital banners distributed nationwide, ensuring consistency and impact across both retail and online touchpoints.
Pixel Buds A‑Series
This project was a close collaboration with Google's Industrial Designer, who wanted the freedom to make design changes while still developing the final product. These 3D renders helped envision the buds' curvature and functionality. The CAD was revised several times, which also led to changes in our visuals. This work became the hero imagery, supporting the global product launch and appearing on packaging, retail websites, and all marketing materials.
