Timex

Role: Senior AI Creative Production Designer

Team: Producer — Raina Kamrat; Associate Technology Director Isabelle Bartter;
Designer — Jenn Byrne; Retouchers — Olga Tsybulina, Abby Sherman, Ariana Hildebrand
Agency: Thesis

Channels: Web, Retail, Social Media, Email Marketing

AI can be a powerful tool for brands that need to start planning campaigns, designing layouts, and developing creative concepts before physical products are available. For this project, I used AI to create hundreds of lifestyle images featuring Timex watches across a wide range of environments, scenarios, and on-figure compositions. The imagery was developed through an AI-assisted workflow, then refined and finalized using a traditional post-production pipeline to achieve a polished, campaign-ready result.